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New book focuses on culture at al-Jazeera 27 March 2007

Posted by foray in al-jazeera, books.


The latest al-Jazeera-related tome, due out in June 2007, is: The Culture of Al Jazeera: inside an Arab media giant by Mohamed Zayani and Sofiane Sahraoui. It analyses the TV station using Edgar Schein‘s theories of organisational culture.

Foray has gotten hold of the table of contents:

Preface v
v Introduction 1
I. An Unconventional Media Player 12
II. Critical Success Factors 30               
III. In Search of a Core Capability 41
IV. Unraveling the Business Model 51
V. Values and Beliefs 60               
VI. The Power Game 79
VII. The People Organization 105               
VIII. Beyond Money 136               
IX. The Knowledge Imperative 146
X. Al Jazeera at the Crossroads 170
XI. Change, Adaptability and Institutionalization 195
XII. Innovation and Expansion 211
XIII. The Road Ahead 222
Bibliography 231

Mohamed Zayani was editor of a collection of essays titled The Al Jazeera Phenomenon: Critical Perspectives On New Arab Media (2005)



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